Rainn Wilson and the Geography of Bliss might be the perfect project for him, though. The fact of postmodernism's relationship with happiness is simple these days - we have never before yearned for something more impossible to acquire.
Modern culture has also numbed us to most of the things which have historically brought happiness and meaning to individuals (art, faith, community, extended family, working with the land). We have hedonic adaptation, meaning that we get used to good things but not to bad things, which is hopelessly depressing when you really think about it. Happiness runs contrary to contemporary society and existence as a whole on this autophagous world. Rooting for one above all the others creates a life out of balance, to somehow reference both Pixar's Inside Out and the film Koyaanisqatsi. While words are semantically subjective, 'happiness' is an emotion, and emotions are essentially ephemeral. If you think about it, it's a bit odd that people value happiness so much, elevating it to this almost mythical status - "The pursuit of happiness " "I just want you to be happy " "Don't worry, be happy." This is bizarre and paradoxically unhealthy for a variety of reasons.
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